Category Archives: Communications

Keep in Touch, Keep Asking: Fundraising in the Pandemic

EDITOR’S NOTE: Both in our scanning and in our conversations with clients, we often see themes emerging across the country. One common theme during the pandemic has been: How can we ask our donors for financial support when there is so much hardship out there? Should we change what we are asking for? Should we delay that campaign we’ve been planning?

While we don’t claim to be experts in fundraising, we track those who are. We asked our colleague and research associate Toni Shears to review the literature and share some of the most useful advice that experts across the country are offering. We hope you’ll find Toni’s compilation helpful.

Most professional fundraisers have worked through tough times and economic downturns, but it’s safe to say that none have seen a crisis quite like this. While organizations struggle to offset new costs and lost revenue, fundraisers are under pressure to sustain giving in what looks to be the worst economic downturn of our times.

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A New Partner at PRG

We are delighted to announce that Steve Kloehn, a senior leader in higher education and communications, has joined co-founders Julie Peterson and Lisa Rudgers as a partner in the Peterson Rudgers Group.

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Combating Misinformation – Coronavirus Edition

As campuses everywhere deal with the ongoing challenges created by COVID-19, one thing they don’t need to be dealing with is fighting intentional misinformation. And yet, just to show we have entered a brand new era, at least two schools were quickly trying to debunk nonsense distributed in their name: Stanford, tagged with fake tips on fighting coronavirus, and Bates College, victim of a hoax letter claiming the college planned to intentionally infect students with the virus.

Nearly two years ago I wrote about the issue of colleges combating fake news in the form of online bots and trolls. I thought it might be useful to reprise this article, which is full of useful tips.
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Lessons From Our Virtual Business

Well, this just got real, didn’t it?

Colleges across the country are announcing plans to cancel in-person classes as “social distancing” and remote instructional methods become the new norm. Our firm has had two client visits and strategic planning retreats converted to Zoom interactions in just the last few days. We expect more hotel and plane cancellations in the weeks ahead as we work to modify our engagements and plan for long-distance communications and strategy sessions.

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Executive Communications: Plan the Work and Work the Plan

Most higher ed communications leaders recognize the importance of a strong communications platform for their institution’s president or chancellor. It’s not about self-aggrandizement for the boss, but the understanding that the presidential bully pulpit is a key component of an integrated, comprehensive communications strategy to advance mindshare, reputation and engagement.

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