Category Archives: Resources

Research Can Help Cut Through COVID Uncertainty (updated June 18, 2020)

As we watch colleges, universities, and schools struggle with decision-making around the fall, one fact looms large: there is an unprecedented level of uncertainty that, for many, is paralyzing.

Some of this is completely outside everyone’s control: Will the infection rate surge again? Will there be public health directives that affect campuses? Will there be travel restrictions? Can international students even get a visa?

But another significant portion is because all of our well-constructed planning models are off. What does it mean if a student participates in a virtual campus visit? Do enrollment deposits mean fall matriculants? And what’s going on with fundraising, anyway? All of our formulas for estimating yield, financial aid needs, or annual giving are completely blown out of the water in the midst of the pandemic.

One thing that can help with the second category of uncertainty is to gather fresh data. Many schools are doing just that: surveying students about their online experience, parents about their views on cost and value, faculty and staff about their experiences pivoting online and the support they need to deliver instruction and services in the fall. While these data can’t completely lift the mist, they might help you get out of the “dense fog” you’ve been driving through, to quote a recent Chronicle article.

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Keep in Touch, Keep Asking: Fundraising in the Pandemic

EDITOR’S NOTE: Both in our scanning and in our conversations with clients, we often see themes emerging across the country. One common theme during the pandemic has been: How can we ask our donors for financial support when there is so much hardship out there? Should we change what we are asking for? Should we delay that campaign we’ve been planning?

While we don’t claim to be experts in fundraising, we track those who are. We asked our colleague and research associate Toni Shears to review the literature and share some of the most useful advice that experts across the country are offering. We hope you’ll find Toni’s compilation helpful.

Most professional fundraisers have worked through tough times and economic downturns, but it’s safe to say that none have seen a crisis quite like this. While organizations struggle to offset new costs and lost revenue, fundraisers are under pressure to sustain giving in what looks to be the worst economic downturn of our times.

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Round-up of Higher Education Financial Planning Related to COVID-19 (updated June 18, 2020)

The shut-downs, lost revenue and added costs of COVID-19 have created financial hardships for colleges and universities of all sizes and in every sector. Many institutions have announced cut-backs, while others are planning to do so in the weeks and months ahead. We began to scan for campus announcements and news coverage to see what action steps are being taken and how college leaders are talking about their financial planning. As we assembled these resources, we thought they might be of value to colleagues around the country who are wrestling with similar issues.

We do not claim this is a comprehensive list; please let us know if you’d like to add something or see information that needs to be updated or corrected. Continue reading

The Surprising Intimacy of Online Learning

Early last month, before coronavirus launched our massive, worldwide experiment in distance learning, Julie and I had the good fortune to spend a few days at the University of Illinois’ Gies College of Business. Over the last three years, Gies decided to take its MBA programs online — first creating a new kind of curriculum, custom-designed for the medium, from the ground up; then doubling down and discontinuing its residential programs altogether.

Now more than 3200 students from all over the world are enrolled in the Gies iMBA, where they learn from a first-rate faculty, supported by a large and innovative e-Learning Team and a small army of course assistants. For Gies students, recorded video lectures are only the textbook. The real learning happens in vibrant live discussions, running simultaneously on the main screen and in the chatbox; in well-attended virtual office hours; and in group projects worked out through Zoom, at all hours of day and night.

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Expanding Our Reach

As Peterson Rudgers Group launches a new year, we have terrific news. Julie and I are delighted to announce two new associates: James Cohen and Debra Serwach. Jim and Debbie will help us continue to expand our reach, our impact…and our joy. Our work partnering with clients in strategy, communications and leadership has been especially rewarding, as is teaming with our talented colleagues.

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