Lisa Lapin
The following guide to help campus leaders prepare effectively for the 2024 elections was written by Lisa Lapin. Lapin is the founder of Lapin Strategy and a Senior Associate with the Peterson Rudgers Group, serving as an advisor to higher education and non-profit organizations on strategic planning, public affairs, communications and marketing. Previously, she was Vice President for Communications at Stanford University and the J. Paul Getty Trust.
After one of the most intense and fraught periods in recent history for higher education, more campus tensions are forecast for the 2024 presidential election and beyond. And once again, a tremendous responsibility falls upon campus leaders to leverage the moment to advance their educational missions and help their communities navigate a potentially disruptive season productively, safely and smoothly.