Tag Archives: leadership voice

Presidential Presence in Social Media

Laurie L. Fenlason

Social media is an important communications tool, but how best for college and university leaders to engage? Social media can be a great way to interact directly with the campus community, but it carries risks. And even for leaders who are experienced in producing social content, the proliferation of new channels can be befuddling. PRG Senior Associate Laurie Fenlason and her co-author Rachael Hagerstrom, social media manager for Smith College and an advisory board member at the National Institute for Social Media, offer excellent tips for college leaders in their essay in Inside Higher Education.

Making Institutional Statements in Times of Conflict

The following compilation was developed by PRG partners Julie Peterson, Steve Kloehn, and Lisa Rudgers based on our own experiences and a review of best practices nationally.

One increasingly difficult, and perplexing, question for college presidents and their senior leadership teams is determining when to issue an official university statement in the midst of crises or concerning developments, whether they occur on campus or elsewhere around the nation or the globe. 

Much has been written about this topic in recent years, and it’s no wonder. (See the end of this essay for a resource list of further reading.) The criticism that followed nearly every statement by a university president in response to the conflict between Israel and Hamas is a painful reminder of the inherent challenges. And that is just the most recent example. College leaders were also praised and pilloried for their response to the murder of George Floyd in 2020, the January 6 insurrection in Washington in 2021 and the Supreme Court’s Dobbs decision in 2022, to name just a few. The expectation that university leaders will speak out in response to events beyond their campuses only appears to be accelerating, even as many leaders express growing reservations about taking on that role. Continue reading →

Executive Communications: Plan the Work and Work the Plan

Most higher ed communications leaders recognize the importance of a strong communications platform for their institution’s president or chancellor. It’s not about self-aggrandizement for the boss, but the understanding that the presidential bully pulpit is a key component of an integrated, comprehensive communications strategy to advance mindshare, reputation and engagement.

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Compelling Higher Ed Leadership Voices 2018

Julie and I carefully monitor trends in higher education media coverage, and we continue to be impressed with the way in which college and university leaders use their bully pulpits to address not only institutional and sector challenges but also issues of deep societal concern — in their own strong and authentic voices.

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Making the Most of Leadership Transition

I’ve overseen three university presidential transitions, and now in our consulting roles Julie and I have advised several in-house teams as they plan for a new president or chancellor.

It’s an important time in the life of an institution, and strategic communications planning is critical – both to ensure a smooth transition and to create a solid foundation for a new leader’s future direction. The most effective communications efforts happen with careful pre-planning and coordination among several college units. When this works well, everyone comes together to craft strategies that celebrate the legacy of where the institution has been, and excitement about the next chapter.

After facilitating quite a few in-house planning sessions with colleagues and clients, I offer some guideposts for making the most of leadership transition:

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