Author Archives: Julie A. Peterson

Transforming Your Institution: Why You Can’t Do it Without Great Communications

An essay published by the Wharton School of Business at the University of Pennsylvania captured our attention: “Overlooking Communication: Why Strategists are Missing a Trick.” It is true in almost every organization we’ve experienced that leaders underestimate how much, and what kind of, communication is needed to move an organization toward a strategic vision.

Authors Mark Leiter and Jeff Pundyk write: “Executives crafting strategy often miss a powerful trick — instead of making communication a top priority throughout the entire strategy development journey, they typically focus on communication only as they approach the final stages of their work.

“This may have worked when things moved slower. With every passing year, however, the available ‘time to decision’ is shrinking while executives are buried in a daily communication avalanche. Cutting through the clutter requires strategic content that is crisp, compelling and inspiring at every point in the strategy process and beyond.”

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Modeling Excellent Governance

 

One of our longtime clients, Furman University, recently learned that it has been recognized by the Association of Governing Boards (AGB) for outstanding governance. I had the opportunity to work on the governance refresh that led to this award, in partnership with noted governance expert Richard Chait.

Governance, while perhaps not the most high-profile topic for a college or university to tackle, has the potential to make a huge difference—in the ability of the institution to pursue strategic opportunities, in the engagement and philanthropic support of trustees, and in the success and satisfaction of the president or chancellor. And perhaps to state the obvious: Because the president reports to the board, it can be intimidating to address governance issues and figure out where to even begin.

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Harnessing Your Own Community

I came across an interesting article in The Atlantic recently, and noted it for further reflection. The story, “Employers Are Looking for ‘Influencers’ within their Own Ranks,” looks at the trend of companies tapping their employees to serve as brand ambassadors and social media influencers. Although the context is for-profit business, the concept is directly relevant to college and university marketing.

Higher ed communications typically focus on external promotion: media placements, enrollment marketing, videos and photos for social media campaigns. When internal communication is considered, it’s usually in the context of a problem: addressing a lack of trust or campus concerns around a specific issue. Rarely has it been a strategic and intentional part of a broader communications program.

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We’re two years in, and PRG is expanding

As we approach the second anniversary of our founding, Peterson Rudgers Group is growing! In addition to our two founding partners, Lisa Rudgers and Julie Peterson, we’re delighted to announce that four talented and highly valued colleagues—Steve Kloehn, Colleen Newquist, Grant Schexnider and Sandra Mars—have signed on as associates of PRG. They’ll allow us to expand our reach and impact while maintaining the same high level of expert counsel our clients expect from us—plus they’re smart and creative and a complete joy to work with.

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Combating Misinformation in the Era of Fake News

A trio of news articles in February and March on the reach and impact of the global fake news machine completely blew my mind, and I’ve been ruminating on them ever since. It struck me that these developments have huge implications for higher education, both for college and university leaders and for the communications people who support them. Continue reading