Laurie L. Fenlason

Social media is an important communications tool, but how best for college and university leaders to engage? Social media can be a great way to interact directly with the campus community, but it carries risks. And even for leaders who are experienced in producing social content, the proliferation of new channels can be befuddling. PRG Senior Associate Laurie Fenlason and her co-author Rachael Hagerstrom, social media manager for Smith College and an advisory board member at the National Institute for Social Media, offer excellent tips for college leaders in their essay in Inside Higher Education.