Tag Archives: marketing

A Growing Team of Seasoned and Talented Associates

One distinctive aspect of the Peterson Rudgers Group model is the ability to tap into a distinguished and diverse group of team members, associates and senior advisors who have deep experience in leadership roles at a wide range of colleges and universities. We have continued to add to this pool of seasoned leaders whose wisdom directly benefits our clients — most recently with addition of Sonya Malunda as our newest senior advisor and the appointment of Lisa Connolly as the newest member of our administrative team.

Lisa Lapin

Lisa Lapin

This spring we welcomed Lisa Lapin as our newest senior associate. Lisa served as Vice President for Communications at the J. Paul Getty Trust, the world’s largest cultural and philanthropic organization dedicated to the visual arts. There she led marketing, media relations, internal communication and public affairs, raising the regional, national and international profile of Getty and its Conservation Institute, Research Institute and Getty Library, grant-making Foundation, and two world-renowned fine art museums in Los Angeles. Prior to joining the Getty Trust, Lisa served as Stanford University’s chief communications officer for 10 years and led communications at the University of California, Davis for nearly a decade. In those roles she was a national leader on cutting-edge digital and strategic communications as well as issues and crisis management. Lisa launched her career as an award-winning journalist and editor at leading newspapers including the New York Times, Los Angeles Times, San Jose Mercury News and The Sacramento Bee. She holds an MLA from Stanford University and a BA in journalism from the University of Southern California.

Over the past several months, we were delighted to add four valued colleagues as senior associates: Laurie Fenlason, Alida Miranda-Wolff, Angela Paik and Marisa Quinn.

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What a Year It’s Been

Higher ed insights on our company’s one-year anniversary

We’ve learned so much.

This year we fulfilled a long-held dream after decades in higher education: We launched our own company. Now we consult with presidents and senior leaders on strategy and communication, and our work has been a joy: fulfilling, exciting, creative and launched at a critical time in higher education. Though our client base is quite broad—public and private, large research universities and small liberal arts colleges, associations and boards—these institutions share many common challenges and opportunities that are affecting higher education in 2017. Here are some of the most prominent themes and trends we have observed over the past year:

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