Tag Archives: Higher education marketing

Getting Under the Hood of a Great and Good Communications Program

Peterson Rudgers Group is regularly asked to conduct communications and marketing assessments for colleges and universities — often when there is a change in leadership, either at the presidential or vice-presidential level, and leaders want to check in on how well their program is serving a changing set of institutional goals and needs. As part of this work, we look at self-identified peers.

Dave Martel, Vice President for Communications and Chief Marketing Officer, University of Virginia

Time and again, the University of Virginia’s program has stood out as one of the best in the country, whether it’s the creative way they communicate about progress toward the university’s Great and Good strategic plan, their outstanding UVA Today daily newsletter, or a whole array of creative projects and campaigns.

I thought it would be interesting to learn more about how Dave Martel, UVA’s vice president for communications and chief marketing officer, thinks about this work. Dave generously agreed to an interview, and below are highlights of our conversation.

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