We are delighted to announce that Steve Kloehn, a senior leader in higher education and communications, has joined co-founders Julie Peterson and Lisa Rudgers as a partner in the Peterson Rudgers Group.
Category Archives: Strategy
Buckle Up for the Next Phase of Post-COVID Planning
The following essay by PRG partners Steve Kloehn, Julie Peterson and Lisa Rudgers appeared in Inside Higher Ed on April 21, 2020.
For colleges and universities across the country, the past few weeks represented an historic, breathtaking achievement. Faced with the choice to act or be acted upon, higher education institutions took the initiative and led the nation.

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In a matter of days, they transformed curricula that would normally take years or decades to reshape. In the face of deep uncertainty, wobbly governmental guidance, and no precedent whatsoever, they moved thousands and thousands of students out of harm’s way. They made bold choices, and they did so with intelligence, grace, and an unfathomable amount of hard work.
And now, even as we counsel our clients to find time for a breather, we know that can be only the briefest of respites. Because if colleges and universities are to recover from this pandemic, leaders must begin now to plan what those institutions will do and be when the crisis ebbs. Continue reading
Lessons From Our Virtual Business
Well, this just got real, didn’t it?
Colleges across the country are announcing plans to cancel in-person classes as “social distancing” and remote instructional methods become the new norm. Our firm has had two client visits and strategic planning retreats converted to Zoom interactions in just the last few days. We expect more hotel and plane cancellations in the weeks ahead as we work to modify our engagements and plan for long-distance communications and strategy sessions.
Making the Most of Leadership Transition
I’ve overseen three university presidential transitions, and now in our consulting roles Julie and I have advised several in-house teams as they plan for a new president or chancellor.
It’s an important time in the life of an institution, and strategic communications planning is critical – both to ensure a smooth transition and to create a solid foundation for a new leader’s future direction. The most effective communications efforts happen with careful pre-planning and coordination among several college units. When this works well, everyone comes together to craft strategies that celebrate the legacy of where the institution has been, and excitement about the next chapter.
After facilitating quite a few in-house planning sessions with colleagues and clients, I offer some guideposts for making the most of leadership transition:
We’re two years in, and PRG is expanding
As we approach the second anniversary of our founding, Peterson Rudgers Group is growing! In addition to our two founding partners, Lisa Rudgers and Julie Peterson, we’re delighted to announce that four talented and highly valued colleagues—Steve Kloehn, Colleen Newquist, Grant Schexnider and Sandra Mars—have signed on as associates of PRG. They’ll allow us to expand our reach and impact while maintaining the same high level of expert counsel our clients expect from us—plus they’re smart and creative and a complete joy to work with.
