EDITOR’S NOTE: Both in our scanning and in our conversations with clients, we often see themes emerging across the country. One common theme during the pandemic has been: How can we ask our donors for financial support when there is so much hardship out there? Should we change what we are asking for? Should we delay that campaign we’ve been planning?
While we don’t claim to be experts in fundraising, we track those who are. We asked our colleague and research associate Toni Shears to review the literature and share some of the most useful advice that experts across the country are offering. We hope you’ll find Toni’s compilation helpful.
Most professional fundraisers have worked through tough times and economic downturns, but it’s safe to say that none have seen a crisis quite like this. While organizations struggle to offset new costs and lost revenue, fundraisers are under pressure to sustain giving in what looks to be the worst economic downturn of our times.
Now more than 3200 students from all over the world are enrolled in the Gies iMBA, where they learn from a first-rate faculty, supported by a large and innovative e-Learning Team and a small army of course assistants. For Gies students, recorded video lectures are only the textbook. The real learning happens in vibrant live discussions, running simultaneously on the main screen and in the chatbox; in well-attended virtual office hours; and in group projects worked out through Zoom, at all hours of day and night.