Tag Archives: Johns Hopkins University

Buckle Up for the Next Phase of Post-COVID Planning

The following essay by PRG partners Steve Kloehn, Julie Peterson and Lisa Rudgers appeared in Inside Higher Ed on April 21, 2020.

For colleges and universities across the country, the past few weeks represented an historic, breathtaking achievement. Faced with the choice to act or be acted upon, higher education institutions took the initiative and led the nation.

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In a matter of days, they transformed curricula that would normally take years or decades to reshape. In the face of deep uncertainty, wobbly governmental guidance, and no precedent whatsoever, they moved thousands and thousands of students out of harm’s way. They made bold choices, and they did so with intelligence, grace, and an unfathomable amount of hard work.

And now, even as we counsel our clients to find time for a breather, we know that can be only the briefest of respites. Because if colleges and universities are to recover from this pandemic, leaders must begin now to plan what those institutions will do and be when the crisis ebbs. Continue reading

Strategic Partnerships and Audacious Goals

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Something fascinating happened over a 7-week period this fall: several universities announced enormous gifts, innovative partnerships, or both, aimed at hugely ambitious and strategic goals in health and science. Each of these announcements represented a clear strategic vision on the part of the school, as well as highly effective communications work that helped to leverage media coverage and storytelling content for positive momentum and visibility.

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