Tag Archives: social capital

Making Communication Personal

Social and digital media have given leaders and institutions more ways to communicate with their important audiences than at any other point in history. Yet, ironically, these tools have made communication less effective in many respects.

The reason is twofold. First, the volume of information coming at people creates “noise,” which means any individual communication is less likely to break through and be heard. (Unless, of course, your tweet, photo or video goes “viral” and is seen and heard by the entire universe. While viral communications can be positive, often for education and nonprofit leaders they are not.) Continue reading