Julie and I carefully monitor trends in higher education media coverage, and we continue to be impressed with the way in which college and university leaders use their bully pulpits to address not only institutional and sector challenges but also issues of deep societal concern — in their own strong and authentic voices.
A couple of news announcements about Penn State caught my eye this week. Both are attempts to get past significant scandals by taking policy or programmatic action.
As I wrote in an earlier blog post on recovering from a PR crisis, there is a basic formula used by most people and groups who successfully move past a major scandal. It includes:
- Admit the mistake or wrongdoing
- Apologize without excuses
- Explain why it happened, or what you will do to find out
- Take steps to fix the damage and prevent a similar occurrence in the future