I’ve overseen three university presidential transitions, and now in our consulting roles Julie and I have advised several in-house teams as they plan for a new president or chancellor.
It’s an important time in the life of an institution, and strategic communications planning is critical – both to ensure a smooth transition and to create a solid foundation for a new leader’s future direction. The most effective communications efforts happen with careful pre-planning and coordination among several college units. When this works well, everyone comes together to craft strategies that celebrate the legacy of where the institution has been, and excitement about the next chapter.
After facilitating quite a few in-house planning sessions with colleagues and clients, I offer some guideposts for making the most of leadership transition:
In our work with higher education leaders, we help college presidents and other leaders identify compelling topics and make their voices heard through op-eds, speeches and written communications. Doing so benefits their institution, contributes to the sector, and can influence both policy and public opinion in powerful ways. And given the coarsened nature of our public dialogue, these carefully considered perspectives become even more important.
As we noted in our recent essay about trends for Inside Higher Ed, the past year saw a number of leaders speaking up strongly on relevant issues. We reviewed the past year’s worth of presidential communications, and we offer below those contributions we thought were among the most interesting and impactful.
In what is becoming an annual exercise, Lisa and I reviewed the past year of trends collected in The Scan to forecast what might be coming in 2018. Our resulting essay appears in Inside Higher Ed today. While the developments affecting higher education are sobering, we also offer practical advice for action steps college and university leaders can take to get ahead of the curve. We welcome your thoughts and additions to our list.
Holocaust survivor Bertha Frank at her home Thursday, March 9, 2017. (Mark Mulville/Buffalo News)
Julie and I often counsel college and university clients about the powerful storytelling impact of photography, hoping to encourage a greater use of imagery in institutional communications portfolios. We know it can be a challenge in environments with constrained resources. Yet riveting photographs—those that capture an authentic tone and very “real” experience—can create an evocative narrative in an instant, and even build a shared sense of community.