Holocaust survivor Bertha Frank at her home Thursday, March 9, 2017. (Mark Mulville/Buffalo News)
Julie and I often counsel college and university clients about the powerful storytelling impact of photography, hoping to encourage a greater use of imagery in institutional communications portfolios. We know it can be a challenge in environments with constrained resources. Yet riveting photographs—those that capture an authentic tone and very “real” experience—can create an evocative narrative in an instant, and even build a shared sense of community.
Higher ed insights on our company’s one-year anniversary
We’ve learned so much.
This year we fulfilled a long-held dream after decades in higher education: We launched our own company. Now we consult with presidents and senior leaders on strategy and communication, and our work has been a joy: fulfilling, exciting, creative and launched at a critical time in higher education. Though our client base is quite broad—public and private, large research universities and small liberal arts colleges, associations and boards—these institutions share many common challenges and opportunities that are affecting higher education in 2017. Here are some of the most prominent themes and trends we have observed over the past year:
Growing up “downriver” of Detroit, she was emancipated at 15. She had no health insurance, no dental insurance, and no home address – because she had no permanent home back then. During her early days in college, she worried what would happen when the academic year wrapped up. Students couldn’t stay in the residence halls over the summer months.
When my partner and I are hired to provide external assessments for college and universities, we are asked to offer objective perspective on in-house organizational structures, expenditures and effectiveness –based on our many years of experience and knowledge of the industry.