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Penn State’s Approach to Scandal Recovery

A couple of news announcements about Penn State caught my eye this week. Both are attempts to get past significant scandals by taking policy or programmatic action.

As I wrote in an earlier blog post on recovering from a PR crisis, there is a basic formula used by most people and groups who successfully move past a major scandal. It includes:

  1. Admit the mistake or wrongdoing
  2. Apologize without excuses
  3. Explain why it happened, or what you will do to find out
  4. Take steps to fix the damage and prevent a similar occurrence in the future

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