A couple of news announcements about Penn State caught my eye this week. Both are attempts to get past significant scandals by taking policy or programmatic action.
As I wrote in an earlier blog post on recovering from a PR crisis, there is a basic formula used by most people and groups who successfully move past a major scandal. It includes:
- Admit the mistake or wrongdoing
- Apologize without excuses
- Explain why it happened, or what you will do to find out
- Take steps to fix the damage and prevent a similar occurrence in the future