It’s always interesting to see the way really smart university communications people design a campaign around a priority message or initiative for their campus. A colleague I have long admired is Heather Swain at Michigan State University, and it didn’t surprise me when our headline scanning picked up a series of announcements and news coverage about MSU programs and outreach across the state of Michigan. Continue reading
The University of Wisconsin-Madison has taken a creative approach to building public support for its budget request, launching an advertising campaign to promote the contributions of its alumni across Wisconsin’s 72 counties. If executed well this can be a smart approach, and I’ve seen it work for other institutions.