Tag Archives: economic impact

Communicating the Value of University Research When Science is Under Attack

This week we attended the Association of American Universities’ annual conference of the Public Affairs Network. This group, which includes the leaders of communications and public affairs from 62 leading research universities, frequently discusses the best ways to communicate about university research and higher education more broadly.

The dialogue is particularly urgent this year in light of recent attacks on science, efforts to close off international exchange, and proposals to sharply cut federal funding for agencies that support science and medical research.

Lisa and I wrote an essay together following the conference, and it is published in Inside Higher Ed today. Our hope is that we will see the current climate as a call to action to marshal our best arguments and our most effective allies, in business and in public life, to make the strongest possible case for public investment in research.

 

By the Numbers: Advertising Local Impact

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The University of Wisconsin-Madison has taken a creative approach to building public support for its budget request, launching an advertising campaign to promote the contributions of its alumni across Wisconsin’s 72 counties. If executed well this can be a smart approach, and I’ve seen it work for other institutions.

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