In our long-time roles as senior communications counsel to university presidents, we know first-hand that the presidency is among the most complex and challenging jobs in the country.
My film producer friend Josh Buoy and I talked recently about the power of video storytelling for universities: A well-told video story animates the discovery, learning and inspiration that happens every day in our institutions. Videography can help us connect with the subject matter in a more human and more personal way. Film shows us, not tells us about, a university’s transformational power and impact. Here are a few examples:
When my partner and I are hired to provide external assessments for college and universities, we are asked to offer objective perspective on in-house organizational structures, expenditures and effectiveness –based on our many years of experience and knowledge of the industry.
It’s a good idea, and here’s why:
Leaders across higher education have had a daunting task since the presidential election: How do you help your community navigate through deep anxiety, polarized views, acts of bigotry and, in some cases, physical threats?