Tag Archives: Arizona State University

Communicating the Value of University Research When Science is Under Attack

This week we attended the Association of American Universities’ annual conference of the Public Affairs Network. This group, which includes the leaders of communications and public affairs from 62 leading research universities, frequently discusses the best ways to communicate about university research and higher education more broadly.

The dialogue is particularly urgent this year in light of recent attacks on science, efforts to close off international exchange, and proposals to sharply cut federal funding for agencies that support science and medical research.

Lisa and I wrote an essay together following the conference, and it is published in Inside Higher Ed today. Our hope is that we will see the current climate as a call to action to marshal our best arguments and our most effective allies, in business and in public life, to make the strongest possible case for public investment in research.

 

Strategic Partnerships and Audacious Goals

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Something fascinating happened over a 7-week period this fall: several universities announced enormous gifts, innovative partnerships, or both, aimed at hugely ambitious and strategic goals in health and science. Each of these announcements represented a clear strategic vision on the part of the school, as well as highly effective communications work that helped to leverage media coverage and storytelling content for positive momentum and visibility.

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