In what is becoming an annual exercise, Lisa and I reviewed the past year of trends collected in The Scan to forecast what might be coming in 2018. Our resulting essay appears in Inside Higher Ed today. While the developments affecting higher education are sobering, we also offer practical advice for action steps college and university leaders can take to get ahead of the curve. We welcome your thoughts and additions to our list.
This fall the University of Chicago, together with Argonne National Laboratory, celebrated the 75th anniversary of the first self-sustained nuclear reaction. UChicago has a reputation for producing world-changing ideas, and it was fitting to honor the contributions of the scientists whose major scientific discovery shaped human history in profound ways. Yet, at a time of renewed international nuclear tensions, this could not be purely a moment of celebration—it also required serious reflection.
The range of events, stories, media coverage, and multi-media content that UChicago created is a wonderful case study in how to take a single idea, explore it from multiple directions, and have it reach a huge audience with messaging that reinforces the university’s intellectual brand.
Julie and I often counsel college and university clients about the powerful storytelling impact of photography, hoping to encourage a greater use of imagery in institutional communications portfolios. We know it can be a challenge in environments with constrained resources. Yet riveting photographs—those that capture an authentic tone and very “real” experience—can create an evocative narrative in an instant, and even build a shared sense of community.
I’ve been fascinated and increasingly troubled by the steady stream of faculty, students and staff in colleges and universities who have blown up their careers in social media. It’s possible these episodes will not create lasting harm in all cases, but for many of these individuals the experience is potentially life-changing. I also suspect that the majority of these episodes are stemming from naïveté about how overwhelming the response can be when you wander into the path of an online mob.
Higher ed insights on our company’s one-year anniversary
We’ve learned so much.
This year we fulfilled a long-held dream after decades in higher education: We launched our own company. Now we consult with presidents and senior leaders on strategy and communication, and our work has been a joy: fulfilling, exciting, creative and launched at a critical time in higher education. Though our client base is quite broad—public and private, large research universities and small liberal arts colleges, associations and boards—these institutions share many common challenges and opportunities that are affecting higher education in 2017. Here are some of the most prominent themes and trends we have observed over the past year: