I’ve been fascinated and increasingly troubled by the steady stream of faculty, students and staff in colleges and universities who have blown up their careers in social media. It’s possible these episodes will not create lasting harm in all cases, but for many of these individuals the experience is potentially life-changing. I also suspect that the majority of these episodes are stemming from naïveté about how overwhelming the response can be when you wander into the path of an online mob.
My film producer friend Josh Buoy and I talked recently about the power of video storytelling for universities: A well-told video story animates the discovery, learning and inspiration that happens every day in our institutions. Videography can help us connect with the subject matter in a more human and more personal way. Film shows us, not tells us about, a university’s transformational power and impact. Here are a few examples:
This week we attended the Association of American Universities’ annual conference of the Public Affairs Network. This group, which includes the leaders of communications and public affairs from 62 leading research universities, frequently discusses the best ways to communicate about university research and higher education more broadly.
The dialogue is particularly urgent this year in light of recent attacks on science, efforts to close off international exchange, and proposals to sharply cut federal funding for agencies that support science and medical research.
Lisa and I wrote an essay together following the conference, and it is published in Inside Higher Ed today. Our hope is that we will see the current climate as a call to action to marshal our best arguments and our most effective allies, in business and in public life, to make the strongest possible case for public investment in research.
When my partner and I are hired to provide external assessments for college and universities, we are asked to offer objective perspective on in-house organizational structures, expenditures and effectiveness –based on our many years of experience and knowledge of the industry.
It’s a good idea, and here’s why:
It’s always interesting to see the way really smart university communications people design a campaign around a priority message or initiative for their campus. A colleague I have long admired is Heather Swain at Michigan State University, and it didn’t surprise me when our headline scanning picked up a series of announcements and news coverage about MSU programs and outreach across the state of Michigan. Continue reading