I’ve overseen three university presidential transitions, and now in our consulting roles Julie and I have advised several in-house teams as they plan for a new president or chancellor.
It’s an important time in the life of an institution, and strategic communications planning is critical – both to ensure a smooth transition and to create a solid foundation for a new leader’s future direction. The most effective communications efforts happen with careful pre-planning and coordination among several college units. When this works well, everyone comes together to craft strategies that celebrate the legacy of where the institution has been, and excitement about the next chapter.
After facilitating quite a few in-house planning sessions with colleagues and clients, I offer some guideposts for making the most of leadership transition:
Holocaust survivor Bertha Frank at her home Thursday, March 9, 2017. (Mark Mulville/Buffalo News)
Julie and I often counsel college and university clients about the powerful storytelling impact of photography, hoping to encourage a greater use of imagery in institutional communications portfolios. We know it can be a challenge in environments with constrained resources. Yet riveting photographs—those that capture an authentic tone and very “real” experience—can create an evocative narrative in an instant, and even build a shared sense of community.
Higher ed insights on our company’s one-year anniversary
We’ve learned so much.
This year we fulfilled a long-held dream after decades in higher education: We launched our own company. Now we consult with presidents and senior leaders on strategy and communication, and our work has been a joy: fulfilling, exciting, creative and launched at a critical time in higher education. Though our client base is quite broad—public and private, large research universities and small liberal arts colleges, associations and boards—these institutions share many common challenges and opportunities that are affecting higher education in 2017. Here are some of the most prominent themes and trends we have observed over the past year:
Reflections for university leaders and their communities
Photo credit: University of Virginia Today
The violent neo-Nazi and white supremacist marches in Charlottesville and on the University of Virginia campus last weekend unleashed a torrent of hate-filled animosity beyond anything we have witnessed in several decades. Across the country, leaders are speaking out, social media is ablaze and citizens are challenging the abhorrent racism and bigotry on such sickening display.