My film producer friend Josh Buoy and I talked recently about the power of video storytelling for universities: A well-told video story animates the discovery, learning and inspiration that happens every day in our institutions. Videography can help us connect with the subject matter in a more human and more personal way. Film shows us, not tells us about, a university’s transformational power and impact. Here are a few examples:
University of Michigan historian Martha Jones and her colleagues had a vision: As part of the university’s bicentennial celebration this year, Michigan would confront some of the institution’s most challenging issues and difficult moments.
The result is last week’s dramatic pop-up art exhibit called “Stumbling Blocks,” featuring seven installations marking less visible – and sometimes deeply troubling –U-M stories one might not expect to find during a 200-year anniversary party.
On March 8, the University of Michigan men’s basketball team along with the cheerleaders and pep band members were all on their way to the Big Ten tournament when the unthinkable happened. Their chartered plane, just clearing the ground during takeoff, was caught in high winds. It came down hard and skidded off the runway.
Growing up “downriver” of Detroit, she was emancipated at 15. She had no health insurance, no dental insurance, and no home address – because she had no permanent home back then. During her early days in college, she worried what would happen when the academic year wrapped up. Students couldn’t stay in the residence halls over the summer months.
When my partner and I are hired to provide external assessments for college and universities, we are asked to offer objective perspective on in-house organizational structures, expenditures and effectiveness –based on our many years of experience and knowledge of the industry.
It’s a good idea, and here’s why: