Author Archives: Julie A. Peterson

Schools need to teach social media skills, and fast

I’ve been fascinated and increasingly troubled by the steady stream of faculty, students and staff in colleges and universities who have blown up their careers in social media. It’s possible these episodes will not create lasting harm in all cases, but for many of these individuals the experience is potentially life-changing. I also suspect that the majority of these episodes are stemming from naïveté about how overwhelming the response can be when you wander into the path of an online mob.

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How to Write a Killer Op-Ed

PRG has a particular interest in helping college, university and nonprofit leaders to articulate their vision effectively and find their individual “voice.” So we were delighted to see this piece by Bret Stephens of the New York Times offering tips for aspiring op-ed writers.

Lisa and I follow media coverage of higher education closely and publish a wide range of leadership op-eds in The Scan, our free daily and weekly newsletter. (You can sign up here.) We’ve observed an explosion of channels where academic leaders, administrators and faculty members can share their expert opinions on a wide range of topics.

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College and University Reactions to Charlottesville Attacks

Higher education leaders reacted swiftly to the display of racism, bigotry and hatred in Charlottesville, Virginia over the weekend. As a resource, we offer below a sampling of statements by presidents, chancellors and provosts.

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The Attack on Affirmative Action Is Simple and Powerful—and Wrong

 

 

Here we go again.

The news that the Trump administration may use the U.S. Justice Department’s front office to investigate the use of affirmative action in colleges and universities demonstrates the challenge of clear and accurate communication regarding this hot-button subject. When a simple idea clashes with one that is complicated and nuanced, often the truth loses out.

Lisa and I had the privilege of leading communications during the University of Michigan’s defense of affirmative action at the Supreme Court. Read the rest of our essay in today’s Inside Higher Education.

Organizing Dynamic, Not Deadly, Retreats

Summer is retreat season — time for colleges and universities, schools, departments, and centers to go off for a few hours (or days) and plan for the future. While some people enjoy this exercise, many others roll their eyes and anticipate hours of fidgeting while surreptitiously checking their phones.

But suffering is not inevitable. Facilitated well, a retreat can be inspiring, clarifying and productive.

Find out how in Lisa Rudgers’ and my latest essay in Inside Higher Ed.