I came across an interesting article in The Atlantic recently, and noted it for further reflection. The story, “Employers Are Looking for ‘Influencers’ within their Own Ranks,” looks at the trend of companies tapping their employees to serve as brand ambassadors and social media influencers. Although the context is for-profit business, the concept is directly relevant to college and university marketing.
Higher ed communications typically focus on external promotion: media placements, enrollment marketing, videos and photos for social media campaigns. When internal communication is considered, it’s usually in the context of a problem: addressing a lack of trust or campus concerns around a specific issue. Rarely has it been a strategic and intentional part of a broader communications program.
As we approach the second anniversary of our founding, Peterson Rudgers Group is growing! In addition to our two founding partners, Lisa Rudgers and Julie Peterson, we’re delighted to announce that four talented and highly valued colleagues—Steve Kloehn, Colleen Newquist, Grant Schexnider and Sandra Mars—have signed on as associates of PRG. They’ll allow us to expand our reach and impact while maintaining the same high level of expert counsel our clients expect from us—plus they’re smart and creative and a complete joy to work with.
A trio of news articles in February and March on the reach and impact of the global fake news machine completely blew my mind, and I’ve been ruminating on them ever since. It struck me that these developments have huge implications for higher education, both for college and university leaders and for the communications people who support them. Continue reading →
When we first launched this blog, we hoped we might invite colleagues whom we admire and respect to contribute on occasion. We’re delighted to share with you today a guest essay by Michael J. Schoenfeld, vice president for public affairs and government relations at Duke University. We invited him to write because we saw that Duke is doing some interesting programming to explore issues around freedom of speech and climate more thoughtfully, when the campus is not responding to an incident. Every campus is grappling with free expression issues in some fashion, and we thought colleagues might appreciate some perspective from Mike on this important topic.
Michael J. Schoenfeld
It is perhaps a great irony that one of the most difficult subjects for us to talk about is free speech, particularly the version that is the subject of attention on campus, in the media and across the internet. That colleges and universities, and the communicators at them, should have such a challenge conveying compelling messages about this fundamental standard is perhaps not surprising:
Activists on the right and left, and every point in between, have weaponized freedom of speech by staking out the most extreme positions, and painting any opposition to their position as wrong, dangerous and even evil. Continue reading →
In our work with higher education leaders, we help college presidents and other leaders identify compelling topics and make their voices heard through op-eds, speeches and written communications. Doing so benefits their institution, contributes to the sector, and can influence both policy and public opinion in powerful ways. And given the coarsened nature of our public dialogue, these carefully considered perspectives become even more important.
As we noted in our recent essay about trends for Inside Higher Ed, the past year saw a number of leaders speaking up strongly on relevant issues. We reviewed the past year’s worth of presidential communications, and we offer below those contributions we thought were among the most interesting and impactful.