Photography: Stories, Community, Memory

 

Holocaust survivor Bertha Frank at her home Thursday, March 9, 2017. (Mark Mulville/Buffalo News)

Julie and I often counsel college and university clients about the powerful storytelling impact of photography, hoping to encourage a greater use of imagery in institutional communications portfolios. We know it can be a challenge in environments with constrained resources. Yet riveting photographs—those that capture an authentic tone and very “real” experience—can create an evocative narrative in an instant, and even build a shared sense of community.

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Schools need to teach social media skills, and fast

I’ve been fascinated and increasingly troubled by the steady stream of faculty, students and staff in colleges and universities who have blown up their careers in social media. It’s possible these episodes will not create lasting harm in all cases, but for many of these individuals the experience is potentially life-changing. I also suspect that the majority of these episodes are stemming from naïveté about how overwhelming the response can be when you wander into the path of an online mob.

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What a Year It’s Been

Higher ed insights on our company’s one-year anniversary

We’ve learned so much.

This year we fulfilled a long-held dream after decades in higher education: We launched our own company. Now we consult with presidents and senior leaders on strategy and communication, and our work has been a joy: fulfilling, exciting, creative and launched at a critical time in higher education. Though our client base is quite broad—public and private, large research universities and small liberal arts colleges, associations and boards—these institutions share many common challenges and opportunities that are affecting higher education in 2017. Here are some of the most prominent themes and trends we have observed over the past year:

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How to Write a Killer Op-Ed

PRG has a particular interest in helping college, university and nonprofit leaders to articulate their vision effectively and find their individual “voice.” So we were delighted to see this piece by Bret Stephens of the New York Times offering tips for aspiring op-ed writers.

Lisa and I follow media coverage of higher education closely and publish a wide range of leadership op-eds in The Scan, our free daily and weekly newsletter. (You can sign up here.) We’ve observed an explosion of channels where academic leaders, administrators and faculty members can share their expert opinions on a wide range of topics.

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What Can Campuses Do in the Aftermath of Charlottesville?

Reflections for university leaders and their communities

Photo credit: University of Virginia Today

The violent neo-Nazi and white supremacist marches in Charlottesville and on the University of Virginia campus last weekend unleashed a torrent of hate-filled animosity beyond anything we have witnessed in several decades. Across the country, leaders are speaking out, social media is ablaze and citizens are challenging the abhorrent racism and bigotry on such sickening display.

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